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Basics of Event Planning | Grand Opening Event Ideas

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Well, it’s happening. After a lifetime of dreaming and years of hard work, it’s finally time for the grand opening of your new business. Whether this is your flagship store or your latest expansion, this is a time for celebration – so let loose with a truly special grand opening event idea!

Going all out for your grand opening isn’t just a way to celebrate your success. It can be a great marketing tool, inviting new customers to check out everything you have to offer in a fun way. After all, who doesn’t love a grand opening with upbeat music, balloons, and Flutter FETTI confetti or streamers?

How do you plan a memorable grand opening event that keeps customers coming to your store? We have a few helpful tips that will can help you make a splash, win over customers, and start your business in a big way. It just takes careful planning (and a confetti or streamers launch will only add to the excitement of the event). Read our tips below and get started planning today!

Set Your Goals

Before you move forward with any grand opening event idea, you have to make sure it aligns with your goal for the day. And in order to be sure your ideas match your goals, you have to know what they are. So, sit down and determine what you want to achieve on opening day.

At first glance, your goals for the grand opening may seem a little obvious: you want customers to visit your store, buy things, and come back another day. However, if you plan the event properly, your grand opening can leave a greater and longer-lasting impact on your business than one day of great sales.

Do you want to network with fellow business owners in the area? Do you want your brand to have an impact in your town? These things aren’t easy (Mickey D’s didn’t claim “one million served” in a day, you know), but a stellar, goal-oriented grand opening can get your business moving in the right direction.

Set a Budget

Once you’ve zeroed in on all your goals for opening day, you can determine just how much money you want to spend on the event. This is a critically important part of the planning process; remember, having enough cash to keep the lights on after your grand opening event is always a good idea.

A good rule to get you started on budgeting is to spend 20% of your annual marketing budget on your grand opening. This gives you some cash to give the event some extra oomph, but not enough to blow your whole budget on Flutter FETTI confetti for the grand opening – we know it’s tempting!

And for those of you thinking that 20% is too much, consider this: the extra money you spend advertising your brand-new store will have a higher return on investment. People love novelty, so your grand opening will generate excitement that attracts customers. And if you play it right, this event will lead to return customers!

Decide on a Date

Believe it or not, choosing a date for your grand opening is not as simple as pointing to a number on the calendar. This is the day that you introduce your business to the world (or at least to the neighborhood); make sure it’s a day that everyone can pay you a visit!

When you’re brainstorming grand opening event ideas, take a look at the local calendar in your area. When do the kids go back to school (giving some parents time for that much-needed retail therapy)? When are the big shopping weekends, when everyone will be out in full force? Try to plan around these dates.

Also, make sure your grand opening is not the first day you open. In fact, you should be operating for at least two weeks before your grand opening event. This gives you time to iron out any kinks and get into a groove, so you’ll be ready to tackle the crowds on “opening day.”

Generate a Buzz

You’ve chosen a date. Your budget is established. You know what you want to achieve. If you ask us, it’s time to spread the word about your store! In the weeks prior to your grand opening (particularly once the store is open), you should be hyping up your event as often as you can.

How should you build that buzz for your grand opening event? Any idea is welcome; radio advertising, Facebook posts, a sign spinner on the corner, or even a sidewalk chalk artist can all accomplish your goals. Figure out which options are in your budget and try out as many of them as you can.

Once the big day arrives, don’t let that buzz die down! Your grand opening is the perfect time to bust out Flutter FETTI confetti or streamers and anything else that will attract people to your store. And remember, your job doesn’t end there – once they’re in the store, you have to take care of these three things:

Give Customers a Reason to Buy

Whether your store is situated in a mall or on a stand-alone facility, the key to a grand opening is to attract attention. Most of us have busy lives full of errands and plans. If you want people to change their schedule to check out your store, you’d better have a very good reason.

Are you a baker? Put an employee outside to hand out free samples! Do you sell handmade artwork? Make something while you’re in the store. One of the best ideas for a grand opening event is to attract customers with the product. If they stop to watch or snack, they might stay to shop!

Your grand opening is a great time to let your creative juices flow. You know what makes your store a special place. So, whether they’re sampling your wares, watching you create, or simply being greeted warmly, make sure that everyone catches a glimpse of that je ne sais quoi that makes your business special.

Give Them a Reason to Come Back

All the hullabaloo of a grand opening can lead to a pretty full cash register. We admit, that’s a great thing – but what about your sales three months from now? It’s important that you play the long game, winning over customers that will keep coming back for life. But how do you do it?

Think about your experiences as a shopper. How many times have you visited a store because you find a coupon that was about to expire? If you’re anything like us (and most shoppers for that matter), pretty often! This is why it’s a great idea to hand out coupons at your grand opening event.

Not only will coupons drive business for a while after your grand opening, they can help you see which customers came back after the big day. Did you give coupons to everyone, but only women 18-24 cash them in? Great – now you know your key demographic! This simple giveaway will serve your business tremendously.

Get That Contact Info!

If you take away nothing else from this article, please remember this (in fact, write it down): get your customers’ email addresses. Cultivating an email list is the key to most marketing in the digital age. Not only is it critical, gathering email addresses from your customers is actually easier than you might think.

How many times have you given your email to a cashier, simply because she asked for it during check out? Probably quite a few – which might explain all those emails you get advertising different sales. The fact is that most people will freely give out their email address. Go ahead, take advantage of that!

If you’re diligent about collecting email addresses, you should have a sizeable list by the end of your grand opening. This will help get your email marketing off the ground – and that helps you stay in the forefront of people’s minds even longer! Seriously, don’t skip this idea when planning your grand opening event!

Follow all of our advice and you should have a successful grand opening for your business. But whether you paper the town with poster ads or fill the parking lot with Flutter FETTI confetti or streamers for your grand opening, there is one thing you need to remember above all: you are the boss.

You are the one that spent years dreaming up this store. You worked hard to make your dream a reality. You know exactly how special your business is, so get out there and tell everyone else! No one else can win over customers like you – the person who loves this business.

However, you decide to celebrate your grand opening, make sure you approach your customers with confidence and passion for your business. That will make the greatest impact of all – though a little razzle-dazzle (especially the aerodynamic confetti from Flutter FETTI) always helps, too. Visit us online to check out our confetti selection.

WARNING: Do not point, flick, or fling toward anyone when using our launchers.

Some Flutter FETTI products when saturated with any liquid and under pressure may bleed color, and Flutter FETTI® cannot guarantee or warranty that it will not do so. If any liquid will or may be present at an event, please consult with us so we can assist you in choosing water-safe FETTI® products.



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