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The Black Friday Event Planning Guide | Get Started Today


Black Friday Event Planning

The holiday season is fast approaching and it is time for you to prepare for Black Friday. The competition is fierce for holiday customers looking to save a buck and get a jump on their holiday shopping. Achieving success on this “highly-promoted” day requires careful event planning and a strategy designed to cut through the seasonal noise. Whether you are deciding on promotional event confetti options or free gifts to entice shoppers to stop by your store, Black Friday event planning is all about being prepared to woo enthusiastic bargain shoppers.

Do Your Homework

If you want to be a winner on the biggest retail day of the year, you have to do your research! Before creating a plan,  

 you need to answer a few important questions first. Who is your most likely Black Friday customer and what do they want? Why should they buy from you instead of the competitor? What is the best way to communicate with your customer?

Metrics are your best friend as you work out the details. Decide on the best hours to open for your customers. Think about product packaging and whether to sell certain products together in an attractive holiday bundle to increase average purchase price numbers. Consider giveaways to generate extra foot traffic with advertising to get the word out.

Create Buzz and Excitement

Incorporating both social media advertising and in-store ads is sure to reach more customers. Attractive eye-catching promo material complete with the razzle dazzle of the season is a tried and true way to get the attention you want. Think promotional event confetti and colorful Christmas lights as two “must-haves” for the season.

Here are some proven Black Friday event planning marketing strategies certain to capture your customer’s attention.

  • Confetti
  • Free complimentary gifts
  • Special holiday gifts
  • Regular hourly bonus discounts
  • Increased marketing budget for Black Friday
  • Countdown Timer App
  • Holiday coupons
  • Live music

Create a Party Atmosphere

Nobody can resist a good party. Black Friday event planning must tap into the excitement of the season in all its glory. Serving inexpensive refreshments or having comfy places to sit for weary shoppers bedraggled by the holiday rush can pull more shoppers into your store. Live music or a blast of promotional event confetti that is launched as the 100th or 200th customer walks through the door can be just the pizazz you need to create your own unique version of holiday cheer.

Grab Your Customers’ Attention

Shoppers respond to visual stimuli. That is why using promotional event confetti is certain to get a shopper’s attention. Depending on the type of customers you want to attract, there are many different ways to use  confetti to cause a visual spectacle.

Create a Plan

Now that you’ve completed your homework, there is no question that Black Friday event planning should be at the top of your list of things to do. First things first. You have to take the information you’ve collected and plan your strategy. Consider all relevant factors.

Plan for the Unexpected

Planning for potential problems that could interrupt your busy day is always a smart precautionary measure. Anticipating possible technical glitches with computerized registers or a credit card system can save the day. By having a backup plan in place to ensure your customers won’t be disappointed if the power goes out or is disrupted, you are prepared for the worst. Busy shoppers won’t stand in line forever waiting, while you struggle with these types of problems.

Use Gift Cards to Reward Loyal Customers

Rewarding customers with gift cards when they spend a specified amount in your store is a proven winner for holiday sales. Getting the word out about this wonderful “loyalty” gift will boost your sales without giving away the store. The very idea of having an extra gift card to give away to a surprise guest is plenty of incentive for many customers to buy from you. Never underestimate the power of a gift card.

Offer Free Gift Wrapping

Black Friday event planning is all about finding ways to stand out from the crowd with exceptional service. Many shoppers love the idea of one-stop shopping. If you offer free gift wrapping, there is no doubt that you will increase your Black Friday sales. This simple extra courtesy can make all the difference for busy holiday customers. No muss, no fuss.

Hire a School Choir to Sing in Your Store

Where the children go, the parents will follow. There is little doubt that children singing holiday songs is a proven way to get people into your store. Since half of the battle is getting customers inside to see what you have to offer, why not play the odds and hire your own little singing elves for the job. Who can resist the charm of a six-year old singing Rudolph the Red-Nosed Reindeer?

Complimentary Add-ons

Merchandising can make or break the success of your Black Friday event planning efforts. Holiday shoppers gravitate towards products that will save them time. Something as simple as providing batteries for all toys sold is the type of attention to detail that busy shoppers appreciate. Inexpensive complimentary add-ons given away for free encourages shoppers to buy from you instead of your competitor.

Black Friday event planning is not complete without checking out the many ways you can add that certain flair to your holiday event.

Holiday shoppers start planning very early to get the best deals. If you want to get on their radar, you must get your marketing message out early and often if you expect to make it onto their list. Start decorating and advertising now for best results. For the very best in finishing touches that can make your holiday promotions dazzle,  Flutter FETTI is the place to go for confetti and other party decorations. Nothing says party like the magical sparkle of confetti!

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Disclaimer: Note some confetti products are colored with dye that may stain if they become damp or wet. Please remove wet confetti immediately upon discharge.